Are You Killing It with Content?
He says we can defeat ourselves. Andrew writes, “When it comes to your marketing arsenal, words can be your most powerful weapon when it comes to getting killer results when you’ve launched a marketing campaign. Unfortunately, too many marketers take a step in the wrong direction and instead kill their [...]
Archive for August, 2009
This Week’s Top Affiliate Marketing News Stories (August 14, 2009)
Affiliate Classroom 2 Launches!
The next generation of affiliate marketing training is now open!
Affiliate Classroom 2 opened up to students yesterday, and it has since had an overwhelming response.
And there’s a reason behind it!
Affiliate Classroom is proven to help people make more money online! And all without a list, a website, or a product!
[...]
Television networks light a fire under Nielsen with new measurement system
Television networks always want a clearer picture of American consumers — when they’re watching television, where they are online and what they care about. The Nielsen Company, long the arbiter of television audience ratings, has started tracking viewership online, but the networks are dissatisfied with the company’s methods for TV and aren’t convinced that Nielsen [...]
Warner Bros. keeps Netflix at arms length, at its own risk
Film studios are working pretty hard to make sure that new online rental services don’t steal all their profits. But outside of movie theaters, they aren’t entirely in control of the distribution of their content. And if the studios aren’t careful, in the process of negotiating revenue deals, they might further choke off their own [...]
Q&A: Paul Cook on his new tag optimisation research
TagMan’s Paul Cook recently asked if he could borrow a popular entertainment blog I own for the purposes of running an experiment. I said yes and promptly handed over the keys to Hecklerspray.com.
Paul wanted to figure out how the placement of tags on web pages affects performance. Turns out that the results of the research [...]
Q&A: AnnArbor.com blogs leader Ed Vielmetti
In March it was announced that The Ann Arbor News, located in Ann Arbor, Michigan, would be closing. The paper had been publishing since 1835. Sad as it was, it wasn’t an unusual considering the state of newspapers nationwide. What made it unique was what happened next.
The newspaper was closing, but in its place, [...]
Information visualisation and usability: Time is on your side
There is something beautiful about making complex information palatable, understandable and even attractive. As the the amount of data released into the world grows, this challenge of assimilating masses of information rapidly will also grow, and the skills of visual designers, information architects and statisticians should be appreciated.
The main reference
name in information visualisation is Edward Tufte [...]
Is Twitter turning into an ‘evil’ corporation?
Dean Collins sells a desktop software application called My Twitter
Butler. By all appearances, it’s pretty spammy. It enables Twitter
users to auto-follow other users based on keywords they use and permits
the mass-sending of DMs to followers.
Twitter doesn’t like My Twitter Butler and Twitter’s high-powered
Silicon Valley law firm, Fenwick & West, sent Collins a letter
demanding that he [...]
Will open standards win out in the e-book wars?
Proprietary formats and lock-in. When it comes to discussions of digital content, these are terms you really can’t escape.
A lot of that has to do with the evolution of digital content, which
arguably hasn’t gone much smoother than human evolution. On one side,
we’ve seen many content owners fight the ‘digitization‘ of their
content, contributing to rampant piracy [...]
JetBlue figures out how to get people flying during a recession
September is a particularly slow month for airline travel. Situated between the summer rush and the holiday season, consumers usually take September off from traveling the friendly skies. And incentives to move around during the back to school season are further inhibited by economic constraints happening right now. But JetBlue has found a way to [...]
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- This Week’s Top Affiliate Marketing News Stories (August 14, 2009)
- Affiliate Classroom 2 Launches!
- Television networks light a fire under Nielsen with new measurement system
- Warner Bros. keeps Netflix at arms length, at its own risk
- Q&A: Paul Cook on his new tag optimisation research
- Q&A: AnnArbor.com blogs leader Ed Vielmetti
- Information visualisation and usability: Time is on your side
- Is Twitter turning into an ‘evil’ corporation?
- Will open standards win out in the e-book wars?
- JetBlue figures out how to get people flying during a recession
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