Web publishers have a long, tangled history with ad networks. Many newspapers and magazines rely on them to sell off unsold advertising online, but at the same time, they resent the networks for dragging down the value of their overall inventory.
Today in the Wall Street Journal, the ad network slamming continues. In an article [...]

For a number of years I have actively challenged the last click wins model when it comes to attributing value to an online marketing campaign.
I have experimented with various methodologies and eventually settled on the one I believe to be the most beneficial to the particular brand or campaign I am working on.
The greatest [...]

Every week as I write this post, a theme begins to emerge among the five stories. This week as I read each article, taking notes and identifying lessons, I felt no theme surface. Although each piece is valuable in its own way, there is no obvious connection as in past weeks.
And maybe [...]

Many people new to inbound marketing wonder how long it takes for the methodology to start working — how long after you start blogging, using social media and optimizing your site for search engines will you find your inbound marketing pot of gold?
Recently, Ken Karnack asked exactly that question on the inbound marketing forum.
In the conversation that followed, Dan Ronken shared [...]

If you’re a small business owner or a marketing professional, chances are you don’t pay too much attention to Hollywood.
It’s La La Land – a bubble disconnected from the business of selling fencing in Littleton, MA, or Real Estate in Chapel Hill, NC, right?
Not so fast.
There is a least one big lesson marketers and small business owners can learn [...]

During our most recent webinar, one participant asked, does every offer you have on your website have to be “free”? The answer is no, but there are a lot of benefits to giving things away to your prospects. Here are a few:
Lower the friction to lead conversion.
The first rule of lead conversion is to make sure [...]

Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry.
Interested marketers flocked from around the country (and around the world) to get social, connect and learn.  It was clear from from attitude and attendance that the SEM industry is thriving.
While the event [...]

Online Marketing Blog readers are well aware: news search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch.
What are the latest ways businesses and media are using content to tap into the power of news search?  Mark Jackson, SEW Expert & President/CEO, [...]

You’ve heard the stories from the tech echo chamber. Posts proclaiming blogging dead and RSS too slow have been circulating around the web for the last year or so.  And yet the blogosphere remains alive and kicking, despite the early adopter pontification.
Not yet running a blog or syndicating your content through RSS feeds?  Your [...]

Charlene Li is co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies and gave the keynote on day 3 of SES San Jose.  She spoke on the intersection of search and social and discussed how to prepare for the future of search.  Read on for the highlights of her presentation:
How [...]