Film studios are working pretty hard to make sure that new online rental services don’t steal all their profits. But outside of movie theaters, they aren’t entirely in control of the distribution of their content. And if the studios aren’t careful, in the process of negotiating revenue deals, they might further choke off their own [...]

Television networks always want a clearer picture of American consumers — when they’re watching television, where they are online and what they care about. The Nielsen Company, long the arbiter of television audience ratings, has started tracking viewership online, but the networks are dissatisfied with the company’s methods for TV and aren’t convinced that Nielsen [...]

Search Engine Strategies San Jose 2009 turned out to be an energetic week of presentations, networking and positivity for the search marketing industry.
Interested marketers flocked from around the country (and around the world) to get social, connect and learn.  It was clear from from attitude and attendance that the SEM industry is thriving.
While the event [...]

During our most recent webinar, one participant asked, does every offer you have on your website have to be “free”? The answer is no, but there are a lot of benefits to giving things away to your prospects. Here are a few:
Lower the friction to lead conversion.
The first rule of lead conversion is to make sure [...]

If you’re a small business owner or a marketing professional, chances are you don’t pay too much attention to Hollywood.
It’s La La Land – a bubble disconnected from the business of selling fencing in Littleton, MA, or Real Estate in Chapel Hill, NC, right?
Not so fast.
There is a least one big lesson marketers and small business owners can learn [...]

Many people new to inbound marketing wonder how long it takes for the methodology to start working — how long after you start blogging, using social media and optimizing your site for search engines will you find your inbound marketing pot of gold?
Recently, Ken Karnack asked exactly that question on the inbound marketing forum.
In the conversation that followed, Dan Ronken shared [...]

Every week as I write this post, a theme begins to emerge among the five stories. This week as I read each article, taking notes and identifying lessons, I felt no theme surface. Although each piece is valuable in its own way, there is no obvious connection as in past weeks.
And maybe [...]

Check out photos from Day 1 of SES San Jose 2009.

Google Booth - it just keeps getting bigger….

Greg Jarboe gets a new shirt!

Hopping in front of the lens to take a pic with my pal, Meg Walker

Down the Rabbit Hole for Search Bash

Adam Singer & smiley friends at Search Bash

Where's Waldo or maybe the Mad [...]

Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to.  Igniting Viral Campaigns:  Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.
Aaron Kahlow, Chairman & Founder, [...]

Beyond Google. Where will customers be searching in 5 years?
Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.
According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more [...]