If you’re serious about maintaining your site’s presence in the search engines, then you should never stop working on incoming links.

Here is a look at three tactics you use to increase the number of online links to your site.

Tactic #1: Write an Article

But, don’t just distribute them to article services. Send copies to all those webmasters who’ve already linked to you, with new-link HTML. You should also get a new URL, create your own blog or build a content management system, and recycle all your articles into it.

In this case, incoming links are an additional benefit of an already sound traffic building strategy. So when you think incoming links, don’t just think search engines or page rank — think traffic, too! This will help you choose better and better link partners, ones that not only keep you indexed and ranked, but that also send you quality visitors — and increase your revenues long term.

Tactic #2: Buy Links from Text Link Brokers

Reputable text link brokers can help you get good links, on relevant sites, overnight. This way even a brand-new site gets indexed faster, and possibly develops a little bit of page rank. Just don’t buy a lot of links at once. To avoid triggering any possible search engine penalties, add links gradually.

While we don’t recommend relying exclusively on paid links, it’s a great way to jump-start your link campaign. And it’s always nice to be able to say you’ve got a few sites linking to you. Even if webmasters figure they’re paid links, it shows you’re making an effort and investing in your site.

Tactic #3: Consider Hiring a Freelancer, Student, or Intern to Help You Get Links

Yes, you can hire someone to help with the nitty-gritty work of emailing webmasters, following up, and even customizing content offerings. Some work on a per-link basis, while others charge a flat fee for a certain number of incoming links. Make sure you check out their feedback and get references, since you don’t want to pay someone to just throw your URL into a link farm!

College students are another possibility. They often want the chance to learn about Internet marketing, do something fun, and get paid. Interns are another idea, but you should discuss the requirements for creating a qualified internship with the dean of students first.

By employing the above tactics into your weekly routine, you will begin to see results. If you make it a goal to make it a habit, you will make it a reality!